7-Eleven rebrands, takes iconic new direction

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7-Eleven has just lifted the lid on their latest rebrand, which was spearheaded by Stockholm based BVD. The iconic new stripes feel new, with just a hint of nostalgia to them.

7-Eleven decided to update their coffee concept and emphasize a smart and convenient brand experience. The iconic stripes is the take-off point of our design. Modern and clear branding.

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7-Eleven rebrands, takes iconic new direction

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