The campaign, built with consumer data in mind, took a heart-felt approach to connect the region with the brand. The result: a prideful position called “We Are Fun at Heart,” acting as the true voice of the park itself. My role included designing the campaign microsite, announcement email template, production art and web banners.
Thank you for creating such a strong campaign at Wild Adventures!
The creative is exceptional!…
- E. Lent, SVP & CMO @ Herschend Family Entertainment
I worked on this project in parallel with other team members at Mindclay Creative. All content related to “Silver Dollar City” belongs to Herschend Parks. Worked on as an employee of Spectrum Productions.